Fueling and cooling firestorms: how online community members enable and disable online negative e-WOM Article (Web of Science) Early Access (Web of Science)

cited authors

Hancock, Tyler; Breazeale, Michael; Adams, Frank G.; Hardman, Haley

publication date

September 27, 2022

webpage

Web of Science

published in

JOURNAL OF PRODUCT AND BRAND MANAGEMENT Journal

category

MANAGEMENT Category

keywords

Consumer typology
E-WOM
Firestorms
Virtual communities