Dual foci of identification: the role of salesperson brand and organizational identification in driving brand performance Article (Web of Science)

cited authors

  • Gammoh, Bashar S.; Mallin, Michael L.; Pullins, Ellen Bolman

publication date

  • December 11, 2020

webpage

published in

category

keywords

  • Brand advocacy
  • Brand identification
  • Brand performance
  • Sales management

start page

  • 866

end page

  • 882

volume

  • 30

issue

  • 6