American Marketing Association Organization

Temporal Graph

Publications

publisher of

Driving the New American Dream: Investigating Sharing Economy Worker Motivations. UXO5-UXO6. 2019
I’ll Have What She’s Having: The Influence of Social Scarcity Cues Online. POP-4. 2019
No Experience Required: Experience Identification in the Pre-Experience Stage. D66-D67. 2017
Predicting the Effectiveness of Celebrity Endorsements Using Balance Theory 2010
Building Brands through Brand Alliances: Risk Reduction or Bonding? 2006
Building Brands through Brand Alliances: The Moderating Role of Involvement 2004
Building Brands through Brand Alliances: Multiple-Brand Alliances 2003
Extending our thinking about brand equity: Exploring antecedents and consequences from non-traditional domains 1999
The impact of salesperson cognitive association strength and favorability on purchase agent loyalty behaviors 1999