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Building Brands through Brand Alliances: The Moderating Role of Involvement
Proceedings (Faculty180)
Overview
Additional Document Info
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Overview
cited authors
Gammoh, Bashar S; Voss, Kevin E; Chakraborty, Goutam
authors
Gammoh, Bashar S
publication date
2004
publisher
American Marketing Association
Organization
presented at event
AMA Educator's
Conference
Additional Document Info
volume
15