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Extending our thinking about brand equity: Exploring antecedents and consequences from non-traditional domains
Proceedings (Faculty180)
Overview
Additional Document Info
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Overview
cited authors
Peterman, Michelle; Pullins, Ellen Bolman
authors
Pullins, Ellen M
publication date
1999
publisher
American Marketing Association
Organization
presented at event
American Marketing Association. Conference Proceedings
Conference
Additional Document Info
volume
10