JOURNAL OF MARKETING THEORY AND PRACTICE Journal

publication venue for

Why own when you can access? Motivations for engaging in collaborative consumption 2021
The effect of imagery and product involvement in copy testing scores of animatics and finished ads: a schemata approach 2020
FROM GUCCI TO GREEN BAGS: CONSPICUOUS CONSUMPTION AS A SIGNAL FOR PRO-SOCIAL BEHAVIOR. 26:339-356. 2018
A NEW PERSPECTIVE OF SALESPERSON MOTIVATION AND SALESFORCE OUTCOMES: THE MEDIATING ROLE OF SALESPERSON-BRAND IDENTIFICATION. 25:357-374. 2017
An Investigation of the Theory Practice Gap in Professional Sales. 25:17-38. 2017

International Standard Serial Number (ISSN)

1069-6679

Electronic International Standard Serial Number (EISSN)

1944-7175

journal abbreviation

J MARKET THEORY PRAC