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FROM GUCCI TO GREEN BAGS: CONSPICUOUS CONSUMPTION AS A SIGNAL FOR PRO-SOCIAL BEHAVIOR
Article (Web of Science)
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cited authors
Johnson, Catherine M.; Tariq, Ayesha; Baker, Thomas L.
publication date
January 1, 2018
webpage
Web of Science
published in
JOURNAL OF MARKETING THEORY AND PRACTICE
Journal
Research
category
BUSINESS
Category
Additional Document Info
start page
339
end page
356
volume
26
issue
4