MARKETING LETTERS Journal

publication venue for

Advertising creativity and its effects: a meta-analysis of the moderating role of modality 2022
Blockchain: a game changer for marketers? 2021
Co-producing with consumers: how varying levels of control and co-production impact affect. 28:171-187. 2017
Building Brands through Brand Alliances: Does a Second Ally Help?. 15:147-159. 2004

International Standard Serial Number (ISSN)

0923-0645

Electronic International Standard Serial Number (EISSN)

1573-059X

journal abbreviation

MARKET LETT