Advocates and adversaries: examining the role of supplier advocacy on customer reacquisition

Article (Web of Science), Early Access (Web of Science)

• cited authors: Leach, Mark P.; Liu, Annie H.; Pullins, Ellen Bolman; Wang, Sijun
• authors: Pullins, Ellen M
• publication date: April 21, 2021
• webpage: Web of Science
• published in: JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT Journal
• category: BUSINESS Category

keywords

• buying center
• customer reacquisition
• lost customers
• motivation theory
• supplier advocacy