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Fostering collaborative mind-sets among customers: a transformative learning approach
Article (Web of Science)
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Overview
cited authors
Kaski, Timo; Alamaki, Ari; Pullins, Ellen Bolman
authors
Pullins, Ellen M
publication date
January 1, 2019
webpage
Web of Science
published in
JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT
Journal
Research
category
BUSINESS
Category
keywords
buyer-seller relationships
professional sales
reflective dialogue
sales management
transformative learning
Additional Document Info
start page
42
end page
59
volume
39
issue
1