Fostering collaborative mind-sets among customers: a transformative learning approach Article (Web of Science)

cited authors

  • Kaski, Timo; Alamaki, Ari; Pullins, Ellen Bolman

authors

publication date

  • January 1, 2019

webpage

published in

category

keywords

  • buyer-seller relationships
  • professional sales
  • reflective dialogue
  • sales management
  • transformative learning

start page

  • 42

end page

  • 59

volume

  • 39

issue

  • 1