Sales scholarship: honoring the past and defining the future (Key takeaways from the 2018 American Marketing Association Faculty Consortium: New Horizons in Selling and Sales Management) Article (Web of Science)

cited authors

  • Flaherty, Karen E.; Lassk, Felicia; Lee, Nick; Marshall, Greg W.; Moncrief, William C.; Mulki, Jay P.; Pullins, Ellen Bolman

authors

publication date

  • January 1, 2018

webpage

published in

category

keywords

  • AMA faculty consortium
  • New Horizons in Selling and Sales Management

start page

  • 413

end page

  • 421

volume

  • 38

issue

  • 4