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Antecedents and Consequences of Salesperson Identification with the Brand and Company
Proceedings (Faculty180)
Overview
Overview
cited authors
Gammoh, Bashar S; Mallin, Michael L; Pullins, Ellen M
authors
Gammoh, Bashar S
Mallin, Michael L
Pullins, Ellen M
publication date
2011
publisher
Academy of Marketing Science
Organization
presented at event
Academy of Marketing Science Annual
Conference