Academy of Marketing Science Organization

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Publications

publisher of

Emotional and Cognitive Trust in Social Conversational Agents: An Abstract 2022
Characteristics of Social-Media Marketing Strategy and Customer-Based Brand Equity Outcomes: A Conceptual Model 2015
An Examination of Cultural Influences in Green Environmental Behavior in India and the United States 2014
Antecedents and Consequences of Salesperson Identification with the Brand and Company 2011
Global vs. local Brand positioning Strategies: The Moderating Effect of Belief in Global Citizenship 2010