Toggle navigation
Browse
Home
People
Departments & Colleges
Research
Research Area Overlaps
Academy of Marketing Science
Organization
Temporal Graph
Publications
Publications
publisher of
Emotional and Cognitive Trust in Social Conversational Agents: An Abstract
2022
Characteristics of Social-Media Marketing Strategy and Customer-Based Brand Equity Outcomes: A Conceptual Model
2015
An Examination of Cultural Influences in Green Environmental Behavior in India and the United States
2014
Antecedents and Consequences of Salesperson Identification with the Brand and Company
2011
Global vs. local Brand positioning Strategies: The Moderating Effect of Belief in Global Citizenship
2010