JOURNAL OF RESEARCH IN INTERACTIVE MARKETING Journal

publication venue for

One size doesn't fit all: a uses and gratifications analysis of social media platforms. 14:269-284. 2020
One size doesn’t fit all: a uses and gratifications analysis of social media platforms. 14:269-284. 2020
Mavenism and e-maven propensity: antecedents, mediators and transferability. 12:293-308. 2018

International Standard Serial Number (ISSN)

2040-7122

Electronic International Standard Serial Number (EISSN)

2040-7130

journal abbreviation

J RES INTERACT MARK