Mavenism and e-maven propensity: antecedents, mediators and transferability Article (Web of Science)

cited authors

  • Darley, William; Lim, Jeen-Su

publication date

  • January 1, 2018

webpage

published in

category

keywords

  • Online consumer behaviour
  • Online shopping
  • Word-of-mouth marketing

start page

  • 293

end page

  • 308

volume

  • 12

issue

  • 3