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One size doesn't fit all: a uses and gratifications analysis of social media platforms
Article (Web of Science)
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Overview
cited authors
Pelletier, Mark J.; Krallman, Alexandra; Adams, Frank G.; Hancock, Tyler
publication date
June 1, 2020
webpage
Web of Science
published in
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING
Journal
Research
category
BUSINESS
Category
keywords
Facebook
Social media marketing
Social networking sites
Twitter
Additional Document Info
start page
269
end page
284
volume
14
issue
2