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Global vs. local Brand positioning Strategies: The Moderating Effect of Belief in Global Citizenship
Proceedings (Faculty180)
Overview
Overview
cited authors
Gammoh, Bashar S; Koh, Anthony C; Okoroafo, Sam C
authors
Gammoh, Bashar S
publication date
2010
publisher
Academy of Marketing Science
Organization
presented at event
Academy of Marketing Science Annual
Conference