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Rapport building in authentic B2B sales interaction
Article (Web of Science)
International Collaboration
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Research
Additional Document Info
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Overview
cited authors
Kaski, Timo; Niemi, Jarkko; Pullins, Ellen
authors
Pullins, Ellen M
publication date
February 1, 2018
webpage
Web of Science
published in
INDUSTRIAL MARKETING MANAGEMENT
Journal
Research
author keyword
Business-to-business
Buyer-seller interactions
Rapport building
Relationship marketing
Sales interaction
Sales skills
category
MANAGEMENT
Category
Additional Document Info
start page
235
end page
252
volume
69