Rapport building in authentic B2B sales interaction Article (Web of Science)

International Collaboration

cited authors

  • Kaski, Timo; Niemi, Jarkko; Pullins, Ellen

publication date

  • February 1, 2018

webpage

published in

author keyword

  • Business-to-business
  • Buyer-seller interactions
  • Rapport building
  • Relationship marketing
  • Sales interaction
  • Sales skills

category

start page

  • 235

end page

  • 252

volume

  • 69