Buyer versus salesperson expectations for an initial B2B sales meeting Article (Web of Science)

International Collaboration

cited authors

  • Kaski, Timo Arvid; Hautamaki, Pia; Pullins, Ellen Bolman; Kock, Heidi

publication date

  • January 1, 2017

webpage

author keyword

  • B2B sales
  • Buyer satisfaction
  • Buyer-seller relationship
  • Expectancy disconfirmation theory
  • Sales interaction
  • Value added

category

start page

  • 47

end page

  • 57

volume

  • 32

issue

  • 1