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DON'T COPY OFF YOUR NEIGHBOR: EXAMINING THE ROLE OF FIT AND GREEN MARKETING STRATEGIES
Proceedings Paper (Web of Science)
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cited authors
Gleim, Mark R.; Lawson, Stephanie J.; Robinson, Stacey G.; Robinson, L
publication date
January 1, 2015
webpage
Web of Science
published in
Marketing Dynamism & Sustainability-Things Change, Things Stay the Same...
Book
Research
category
BUSINESS
Category
Additional Document Info
start page
40
end page
43