DON'T COPY OFF YOUR NEIGHBOR: EXAMINING THE ROLE OF FIT AND GREEN MARKETING STRATEGIES Proceedings Paper (Web of Science)

cited authors

  • Gleim, Mark R.; Lawson, Stephanie J.; Robinson, Stacey G.; Robinson, L

publication date

  • January 1, 2015

webpage

published in

category

start page

  • 40

end page

  • 43