How salespeople deal with intergenerational relationship selling

Article (Web of Science)

• cited authors: Pullins, Ellen Bolman; Mallin, Michael L.; Buehrer, Richard E.; Jones, Deirdre E.

authors

• Mallin, Michael L
• Pullins, Ellen M

• publication date: January 1, 2011
• webpage: Web of Science
• published in: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING Journal

author keyword

• Age discrimination
• Baby boomer generation
• Sales
• Sales management
• Stereotyping

• category: BUSINESS Category
• start page: 443
• end page: 455
• volume: 26
• issue: 6