A re-examination of B2B sales performance

Article (Web of Science)

• cited authors: Zallocco, Ronald; Pullins, Ellen Bolman; Mallin, Michael L.

authors

• Mallin, Michael L
• Pullins, Ellen M

• publication date: January 1, 2009
• webpage: Web of Science
• published in: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING Journal

author keyword

• Business-to-business marketing
• Qualitative research
• Sales force
• Sales management

• category: BUSINESS Category
• start page: 598
• end page: 609
• volume: 24
• issue: 7-8