Sales force technology usage - reasons, barriers, and support: An exploratory investigation

Article (Web of Science)

• cited authors: Buehrer, RE; Senecal, S; Pullins, EB
• authors: Pullins, Ellen M
• publication date: May 1, 2005
• webpage: Web of Science
• published in: INDUSTRIAL MARKETING MANAGEMENT Journal

author keyword

• customer relationship management (CRM)
• sales
• sales force automation (SFA)
• sales technology

• category: MANAGEMENT Category
• start page: 389
• end page: 398
• volume: 34
• issue: 4