Conceptualizing an integrative typology of sales enablement strategy Article (Web of Science) Early Access (Web of Science)

cited authors

  • Friend, Scott B.; Mangus, Stephanie M.; Pullins, Ellen Bolman; Davis, Lenita; Gilstrap, Catherine M.

publication date

  • April 13, 2024

webpage

category

keywords

  • change management
  • conceptual theory building
  • go-to-market strategy
  • organizational learning
  • sales enablement
  • technology adoption