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Conceptualizing an integrative typology of sales enablement strategy
Article (Web of Science)
Early Access (Web of Science)
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cited authors
Friend, Scott B.; Mangus, Stephanie M.; Pullins, Ellen Bolman; Davis, Lenita; Gilstrap, Catherine M.
publication date
April 13, 2024
webpage
Web of Science
published in
JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT
Journal
Research
category
BUSINESS
Category
keywords
change management
conceptual theory building
go-to-market strategy
organizational learning
sales enablement
technology adoption