Conceptualizing an integrative typology of sales enablement strategy

Article (Web of Science), Early Access (Web of Science)

• cited authors: Friend, Scott B.; Mangus, Stephanie M.; Pullins, Ellen Bolman; Davis, Lenita; Gilstrap, Catherine M.
• publication date: April 13, 2024
• webpage: Web of Science
• published in: JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT Journal
• category: BUSINESS Category

keywords

• change management
• conceptual theory building
• go-to-market strategy
• organizational learning
• sales enablement
• technology adoption