The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs Article (Web of Science)

International Collaboration

cited authors

  • Fraccastoro, Sara; Gabrielsson, Mika; Pullins, Ellen Bolman

authors

publication date

  • August 1, 2021

webpage

published in

category

keywords

  • B2B sales process
  • Digital communication tools
  • International SMEs
  • Social media
  • Traditional face-to-face selling

volume

  • 30

issue

  • 4