Tyler earned his Ph.D. in Marketing from Mississippi State University and his M.B.A. and B.S. in International Business from the University of Southern Mississippi.
Before pursuing a career in academia, Tyler worked in B2B sales in the insurance, technology, and consulting industries. During his time in B2B sales, he excelled in developing both new and current accounts by developing adaptive service pricing, creating cost containment strategies, and engaging in effective team selling. In addition to his experience in sales, he also worked in federal strategy and operations consulting. His responsibilities included providing client support through regional technology deployment initiatives, strategic planning, data analysis, and data visualizations.
At the University of Toledo, he teaches both Sales Technologies and Strategies and Professional Sales courses in the Edward Schmidt School of Professional Sales. Tyler draws from his professional experience by teaching the application of sales, CRM, analytics, and data visualization tools.
Tyler’s research interests focus on the interaction of individuals and technology. His research interests include salesperson relationships, salesperson-technology interface, social selling, and online sales. He has published in journals such as Industrial Marketing Management, Journal of Consumer Marketing, Journal of Consumer Behaviour, and Journal of Research in Interactive Marketing. Tyler is also active at conferences. He has presented at the American Marketing Association, Academy of Marketing Science, Association of Marketing Theory and Practice, and the Society for Marketing Advances. Tyler is also an active reviewer for both academic journals and conferences.
Tyler is the recipient of the MSU College of Business Outstanding Doctoral Teaching Award and the Donald Zacharias Graduate Teaching Assistant of the year.