Tyler Hancock
- Assistant Professor of Marketing, Marketing & International Business , College of Business and Innovation
Contact Info
Overview
overview
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Tyler earned his Ph.D. in Marketing from Mississippi State University and his M.B.A. and B.S. in International Business from the University of Southern Mississippi.
Before pursuing a career in academia, Tyler worked in B2B sales in the insurance, technology, and consulting industries. During his time in B2B sales, he excelled in developing both new and current accounts by developing adaptive service pricing, creating cost containment strategies, and engaging in effective team selling. In addition to his experience in sales, he also worked in federal strategy and operations consulting. His responsibilities included providing client support through regional technology deployment initiatives, strategic planning, data analysis, and data visualizations.
At the University of Toledo, he teaches both Sales Technologies and Strategies and Professional Sales courses in the Edward Schmidt School of Professional Sales. Tyler draws from his professional experience by teaching the application of sales, CRM, analytics, and data visualization tools.
Tyler’s research interests focus on the interaction of individuals and technology. His research interests include salesperson relationships, salesperson-technology interface, social selling, and online sales. He has published in journals such as the Journal of Retailing, Journal of Personal Selling and Sales Management, Psychology & Marketing, Journal of Business Research, Industrial Marketing Management, Journal of Business and Industrial Marketing, Computers in Human Behavior, Journal of Service Management, Journal of Product and Brand Management, Journal of Retailing and Consumer Services, Journal of Business-to-Business Marketing, Journal of Consumer Marketing, Journal of Consumer Behaviour, and Journal of Research in Interactive Marketing. Tyler is also active at conferences. He has presented at the American Marketing Association, National Conference in Sales Management, Academy of Marketing Science, Association of Marketing Theory and Practice, and the Society for Marketing Advances. Tyler is also an active reviewer for both academic journals and conferences.
Tyler is the recipient of the John B. and Lillian E. Neff College of Business and Innovation Junior Faculty Research AwardTyler is the recipient of the MSU College of Business Outstanding Doctoral Teaching Award and the Donald Zacharias Graduate Teaching Assistant of the year.
Publications
selected publications
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Article (Faculty180)
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2023
Consumer–machine relationships in the age of artificial intelligence: Systematic literature review and research directions
. Psychology & Marketing. 1-22. -
2023
Friend, mentor, lover: does chatbot engagement lead to psychological dependence?
. Journal of Service Management. -
2023
Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors
. Journal of Retailing and Consumer Services. -
2023I Want What They Have: The Impact of Salesperson Envy on Customer Relationships amid Organizational Disruption.. Journal of Business and Industrial Marketing.
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2023How do machiavellianism, narcissism, and psychopathy tendencies influence consumer avoidance and revenge-seeking?. Journal of Consumer Marketing.
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2023How do machiavellianism, narcissism, and psychopathy tendencies influence consumer avoidance and revenge-seeking?. Journal of Consumer Marketing. 40:721-733.
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2022Beware the Predatory Shopper: The Role of the Proactivity and Vigilantism. Journal of Conumer Marketing.
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2022Engaging the Avatar: The Effects of Authenticity Signals During Chat-Based Service Recoveries. Journal of Business Research.
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2022Exploring Relationship Development with Social Chatbots: A Mixed-Method Study. Computers in Human Behavior.
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2022Fueling and Cooling the Firestorm: The Roles of Availability Cascades and Instigators in Enabling Online Negative WOM. Journal of Product & Brand Management.
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2022
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2022Salesperson’s Identification with Supervisor and the Relationship with Turnover Intention and Performance: A Mediated Motivation Model. Journal of Personal Selling & Sales Management.
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2022Salesperson’s Identification with Supervisor and the Relationship with Turnover Intention and Performance: A Mediated Motivation Model. Journal of Personal Selling & Sales Management. 42:243-264..
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2022Salesperson’s Identification with Supervisor and the Relationship with Turnover Intention and Performance: A Mediated Motivation Model. Journal of Personal Selling & Sales Management. 7:243-264.
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2022Understanding How Salesperson Envy and Emotional Exhaustion Lead to Negative Consequences: The Role of Motivation. Journal of Business to Business Marketing.
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2022Understanding How Salesperson Envy and Emotional Exhaustion Lead to Negative Consequences: The Role of Motivation. Journal of Business-to-Business Marketing. 29:369-386.
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2022Understanding how Salesperson Envy and Emotional Exhaustion lead to Negative Consequences: The Role of Motivation. Journal of Business-to-Business Marketing.
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2020Exploring jealousy and envy in communal relationship revenge-seeking. Journal of Consumer Marketing.
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2020One size doesn’t fit all: a uses and gratifications analysis of social media platforms. Journal of Research in Interactive Marketing.
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2020Signaling Green: Investigating Signals of Expertise and Prosocial Orientation to Enhance Consumer Trust. Journal of Consumer Behaviour. 19:632-644.
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2020Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust. Journal of Consumer Behaviour.
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2019Positioning through B2B carrier signals: Understanding how service quality is communicated via websites. Industrial Marketing Management. 81:54.
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Article (Web of Science)
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2020Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust. JOURNAL OF CONSUMER BEHAVIOUR.Full Text via DOI: 10.1002/cb.1867
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2020Exploring jealousy and envy in communal relationship revenge-seeking. JOURNAL OF CONSUMER MARKETING. 37:687-699.Full Text via DOI: 10.1108/jcm-06-2019-3300
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2020One size doesn’t fit all: a uses and gratifications analysis of social media platforms. JOURNAL OF RESEARCH IN INTERACTIVE MARKETING. 14:269-284.Full Text via DOI: 10.1108/jrim-10-2019-0159
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2019Positioning through B2B carrier signals: Understanding how service quality is communicated via websites. INDUSTRIAL MARKETING MANAGEMENT. 81:54-64.Full Text via DOI: 10.1016/j.indmarman.2018.09.007
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Dissertation (Faculty180)
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Proceedings (Faculty180)
Contact
full name
- Tyler Hancock