Tyler earned his Ph.D. in Marketing from Mississippi State University and his M.B.A. and B.S. in International Business from the University of Southern Mississippi.

Before pursuing a career in academia, Tyler worked in B2B sales in the insurance, technology, and consulting industries. During his time in B2B sales, he excelled in developing both new and current accounts by developing adaptive service pricing, creating cost containment strategies, and engaging in effective team selling. In addition to his experience in sales, he also worked in federal strategy and operations consulting. His responsibilities included providing client support through regional technology deployment initiatives, strategic planning, data analysis, and data visualizations.

Tyler is the recipient of the John B. and Lillian E. Neff College of Business and Innovation Junior Faculty Research Award 

Tyler is the recipient of the MSU College of Business Outstanding Doctoral Teaching Award and the Donald Zacharias Graduate Teaching Assistant of the Year.

Research Highlights

Tyler’s research interests focus on the interaction of individuals and technology. His research interests include salesperson relationships, salesperson-technology interfaces, social selling, and online sales. He has over 1500 citations on 22 articles accepted or published in journals. Per the Australian Business Dean Council (ABDC) list, he has 4 publications ranked as A*, 13 ranked as A, and 4 ranked as B. He has an ever-growing research pipeline that currently includes 3 articles in the R&R stage, 1 article submitted, and 5 working papers slated for submission within the next academic year.

Tyler is also active at conferences and has 20 completed/accepted conference presentations.

Teaching Highlights

At the University of Toledo, he teaches Sales Technologies and Strategies, Professional Sales, and Advanced Sales courses in the Edward Schmidt School of Professional Sales. He also teaches Principles of Marketing, Marketing Systems, and Digital Marketing courses in the Department of Marketing and International Business. Tyler has drawn from his professional experience by teaching the application of sales, CRM, analytics, AI, and data visualization tools. He has also implemented interactive simulations in his marketing classes to provide hands-on practice implementing the course concepts. Tyler has shown excellence in teaching at the University of Toledo and has an average teaching evaluation of 3.89/4.0 for the question “Overall, I had a good experience in this course”(used as the Department of Marketing & International Business norm for quality comparison). He also scored similarly on other measures as well.

Service Highlights

Tyler has been active in his college by serving as an AI Fellow, the University AI Curriculum Committee, and the College Undergraduate Curriculumn Committee. He has previously served as the Library Liaison, the COBI Budget Council, the COBI Honors Committee as well as in the Department of Marketing by serving on the Undergraduate and Graduate Curriculum Committees. He has also engaged in support of the college and department by giving tours and presentations during Rocket Into Business and Preview Days and as COBI Marshall at commencement. Tyler also actively supports the Edward Schmidt School of Professional Sales by supporting sales competition events, coaching competition teams, helping to coordinate networking events, and presenting at advisory board meetings.