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Positioning through B2B carrier signals: Understanding how service quality is communicated via websites
Article (Web of Science)
Overview
Additional Document Info
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authors
Williams, Zachary
Lueg, Jason E.
Hancock, Tyler
Goffnett, Sean P.
publication date
2019
webpage
http://dx.doi.org/10.1016/j.indmarman.2018.09.007
published in
INDUSTRIAL MARKETING MANAGEMENT
Journal
Additional Document Info
number of pages
10
start page
54
end page
64
volume
81