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Valuing the Salesperson: Assessing Financial Consequences of B2B Customer Loyalty
Proceedings (Faculty180)
Overview
Overview
cited authors
Pullins, Ellen Bolman; Roehm, Michelle; Roehm, Harper
authors
Pullins, Ellen M
publication date
2015
publisher
Springer
Organization
presented at event
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
Conference