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Roles of AI Personification, Trust, and Customer Personality in Using Social Chatbots as News and Information Sources
Proceedings (Faculty180)
Overview
Overview
cited authors
Hancock, Tyler; Pentina, Iryna; Xie, Lynn
authors
Hancock, Tyler
Pentina, Iryna
Xie, Lynn
publication date
2023
presented at event
Academy of Marketing Science World Marketing Congress
Conference