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Dual Foci of Identification: The Role of Salesperson Brand and Organizational Identification in Driving Brand Performance
Article (Faculty180)
Overview
Overview
cited authors
Gammoh, Bashar S; Mallin, Michael L; Pullins, Ellen M
authors
Gammoh, Bashar S
Mallin, Michael L
Pullins, Ellen M
publication date
2020
published in
The Journal of Product and Brand Management
Journal