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A New Perspective of Salesperson Motivation and Salesforce Outcomes: The Mediating Role of Salesperson-Brand Identification
Article (Faculty180)
Overview
Additional Document Info
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Overview
cited authors
Pullins, Ellen M; Mallin, Michael L; Gammoh, Bashar S; Johnson, Catherine M
authors
Gammoh, Bashar S
Mallin, Michael L
Pullins, Ellen M
publication date
2017
published in
Journal of Marketing Theory and Practice
Journal
Additional Document Info
start page
357
end page
374
volume
25