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The Role of Salesperson Brand Selling Confidence in Enhancing Important Sales Management Outcomes: A Social Identity Approach
Article (Faculty180)
Overview
Additional Document Info
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cited authors
Pullins, Ellen M; Mallin, Michael L; Gammoh, Bashar S; Johnson, Catherine M
authors
Gammoh, Bashar S
Mallin, Michael L
Pullins, Ellen M
publication date
2018
published in
Journal of Business and Industrial Marketing
Journal
Additional Document Info
start page
277
end page
290
volume
33