Geographical diversification as a predictor of MNC reputations in their home nations

Article (Web of Science)

• cited authors: Thams, Yannick; Alvarado-Vargas, Marcelo J.; Newburry, William
• authors: Alvarado Vargas, Marcelo J
• publication date: August 1, 2016
• webpage: Web of Science
• published in: JOURNAL OF BUSINESS RESEARCH Journal

author keyword

• Firm reputation
• Geographical diversification
• Globalization
• Internationalization

• category: BUSINESS Category
• start page: 2882
• end page: 2889
• volume: 69
• issue: 8