A Scope-Scale Framework of Phygital Experience Design: Culturally Situated Identity and Symbolic Engagement Among Gen Z Consumers Article (Web of Science) Early Access (Web of Science)

cited authors

Hong, Paul; Kim, Wooyang

publication date

December 29, 2025

webpage

Web of Science

published in

JOURNAL OF INTERNATIONAL CONSUMER MARKETING Journal

category

BUSINESS Category

keywords

Gen Z consumers
Phygital experience design
cultural identity
scope-scale typology
symbolic consumption