Unveiling the effects of livestream studio environment design on sales performance: A machine learning exploration Article (Web of Science)

International Collaboration

cited authors

  • Han, Lintong; Fang, Jiaming; Zheng, Qiqi; George, Benjamin T.; Liao, Miyan; Hossin, Md. Altab

publication date

  • February 1, 2024

webpage

published in

category

keywords

  • Livestreaming eCommerce
  • Machine learning
  • Studio environment
  • Video analysis
  • Visual coherence
  • Visual complexity

start page

  • 161

end page

  • 172

volume

  • 117