Response to social media influencers: Consumer dispositions as drivers

Article (Web of Science), Early Access (Web of Science)

• cited authors: Bailey, Ainsworth Anthony; Mishra, Aditya Shankar; Vaishnav, Khushboo
• publication date: July 30, 2023
• webpage: Web of Science
• published in: INTERNATIONAL JOURNAL OF CONSUMER STUDIES Journal
• category: BUSINESS Category

keywords

• influencer marketing
• skepticism
• social media
• social media influencers