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Globalization orientation, business practices and performance outcomes: an empirical investigation of B2B manufacturing firms
Article (Web of Science)
Early Access (Web of Science)
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cited authors
Hong, Paul; Jagani, Sandeep; Pham, Phuoc; Jung, Euisung
publication date
February 1, 2023
webpage
Web of Science
published in
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
Journal
Research
category
BUSINESS
Category
keywords
Empirical study
Integrated product development
Market globalization orientation
Strategic network coordination