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Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology?
Article (Web of Science)
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Research
Additional Document Info
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Overview
cited authors
Barney, Christian; Hancock, Tyler; Jones, Carol L. Esmark; Kazandjian, Brett; Collier, Joel E.
publication date
December 1, 2022
webpage
Web of Science
published in
JOURNAL OF RETAILING
Journal
Research
category
BUSINESS
Category
keywords
Anthropomorphism
Immersion
Shopper-facing retail technology
Theory of social response
Additional Document Info
start page
685
end page
705
volume
98
issue
4