Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology? Article (Web of Science)

cited authors

  • Barney, Christian; Hancock, Tyler; Jones, Carol L. Esmark; Kazandjian, Brett; Collier, Joel E.

publication date

  • December 1, 2022

webpage

published in

category

keywords

  • Anthropomorphism
  • Immersion
  • Shopper-facing retail technology
  • Theory of social response

start page

  • 685

end page

  • 705

volume

  • 98

issue

  • 4