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STARBUCKS COFFEE CORPORATION'S MARKETING RESPONSE TO THE COVID-19 PANDEMIC
Article (Web of Science)
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Research
Additional Document Info
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Overview
cited authors
Lombardi, Conner, V; Chidiac, Neejad T.; Record, Benjamin C.
publication date
January 1, 2021
webpage
Web of Science
published in
INNOVATIVE MARKETING
Journal
Research
category
BUSINESS
Category
keywords
business development
consumer marketing
coronavirus
situational analysis
Additional Document Info
start page
177
end page
188
volume
17
issue
2