STARBUCKS COFFEE CORPORATION'S MARKETING RESPONSE TO THE COVID-19 PANDEMIC Article (Web of Science)

cited authors

  • Lombardi, Conner, V; Chidiac, Neejad T.; Record, Benjamin C.

publication date

  • January 1, 2021

webpage

published in

category

keywords

  • business development
  • consumer marketing
  • coronavirus
  • situational analysis

start page

  • 177

end page

  • 188

volume

  • 17

issue

  • 2