An intercultural, interpersonal relationship development framework

Article (Web of Science), Early Access (Web of Science)

• cited authors: Koponen, Jonna; Julkunen, Saara; Gabrielsson, Mika; Pullins, Ellen Bolman
• publication date: August 31, 2021
• webpage: Web of Science
• published in: INTERNATIONAL MARKETING REVIEW Journal
• category: BUSINESS Category

keywords

• B2B salespeople
• Cultural diversity
• Cultural intelligence
• Customer relationships
• Identity management theory
• Relationship development