A Panoramic Review of the Macromarketing Literature

Early Access (Web of Science), Review Article (Web of Science)

• cited authors: DeQuero-Navarro, Beatriz; Stanton, Julie; Klein, Thomas A.
• publication date: August 26, 2020
• webpage: Web of Science
• published in: JOURNAL OF MACROMARKETING Journal
• category: BUSINESS Category

keywords

• development
• ethics
• literature
• macromarketing
• sustainability