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Acquaintances or friends? Exploring the effects of contracts, trust and ethical level on opportunism in manufacturer-distributor relationships
Article (Web of Science)
Early Access (Web of Science)
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cited authors
Miller, Richard J.; Munoz, Laura; Mallin, Michael
publication date
June 29, 2020
webpage
Web of Science
published in
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
Journal
Research
category
BUSINESS
Category
keywords
Channel relationships
Contract enforcement
Distributor opportunism
Ethical level perception
Opportunism
Trust