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IT Signal Generation and Management Capabilities' Effect on Corporate Reputation: A Typological Approach to Strategic Positioning in a Digital World
Article (Web of Science)
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Research
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Overview
cited authors
Kelley, Keith J.; Alvarado-Vargas, Marcelo J.
authors
Alvarado Vargas, Marcelo J
publication date
August 1, 2020
webpage
Web of Science
published in
CORPORATE REPUTATION REVIEW
Journal
Research
category
BUSINESS
Category
keywords
Corporate reputation
IT investments
Signal generation capabilities
Signal management capabilities
Signaling theory
Additional Document Info
start page
145
end page
159
volume
23
issue
3