Fuzzy front end of innovation: a dual theoretical rationale

Article (Web of Science)

• cited authors: Zhang, Qingyu; Cao, Mei; Doll, William
• publication date: January 1, 2019
• webpage: Web of Science
• published in: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING Journal
• category: BUSINESS Category

keywords

• Environmental uncertainty
• Equivocality
• Fuzzy front end
• New product development
• Team vision

• start page: 176
• end page: 191
• volume: 34
• issue: 1