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Fuzzy front end of innovation: a dual theoretical rationale
Article (Web of Science)
International Collaboration
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cited authors
Zhang, Qingyu; Cao, Mei; Doll, William
publication date
January 1, 2019
webpage
Web of Science
published in
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
Journal
Research
category
BUSINESS
Category
keywords
Environmental uncertainty
Equivocality
Fuzzy front end
New product development
Team vision
Additional Document Info
start page
176
end page
191
volume
34
issue
1