Service value and retention: Does gender matter?

Article (Web of Science)

• cited authors: Darley, William K.; Luethge, Denise J.
• publication date: May 1, 2019
• webpage: Web of Science
• published in: JOURNAL OF RETAILING AND CONSUMER SERVICES Journal
• category: BUSINESS Category

keywords

• Gender
• Initial purchase experience
• Service retention
• Service value

• start page: 178
• end page: 185
• volume: 48