Balazs, Anne

Anne Balazs
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Positions

College of Business and Innovation , University of Toledo

Contact Info

Anne.Balazs@utoledo.edu

selected publications

Article (Web of Science)
- 2002
  
  International Brand-Name Standardization/Adaptation: Antecedents and Consequences. Journal of International Marketing. 10:22-48.
  Full Text via DOI: 10.1509/jimk.10.3.22.19544
- 2000
  
  Special Issue on Health-Care Research. JOURNAL OF BUSINESS RESEARCH. 48:163-164.
  Full Text via DOI: 10.1016/s0148-2963(98)00081-2
- 1999
  
  The Structure of São Paulo Street Markets: Evolving Patterns of Retail Institutions. JOURNAL OF CONSUMER AFFAIRS. 33:3-26.
  Full Text via DOI: 10.1111/j.1745-6606.1999.tb00758.x
- 1998
  
  The Institution of Advertising: Predictors of Cross-National Differences in Consumer Confidence. Journalism & Mass Communication Quarterly. 75:535-547.
  Full Text via DOI: 10.1177/107769909807500308
- 1997
  
  Improving Intergenerational Health Care Communication. Journal of Health Communication. 2:129-137.
  Full Text via DOI: 10.1080/108107397127833
- 1995
  
  The Use and Image of Mature Adults in Health Care Advertising (1954-1989). Health Marketing Quarterly. 12:13-26.
  Full Text via DOI: 10.1300/j026v12n03_03
- 1990
  
  Value congruency. JOURNAL OF BUSINESS RESEARCH. 20:171-181.
  Full Text via DOI: 10.1016/0148-2963(90)90061-h
Editorial Material (Web of Science)
- 2004
  
  A stakeholder-integrated approach to health care management. JOURNAL OF BUSINESS RESEARCH. 984-989.
  Full Text via DOI: 10.1016/s0148-2963(02)00342-9

full name

Anne Balazs

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Cumulative publications in Scholars@UToledo

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