International Brand-Name Standardization/Adaptation: Antecedents and Consequences Article (Web of Science)

authors

  • Alashban, Aref A.
  • Hayes, Linda A.
  • Zinkhan, George M.
  • Balazs, Anne

publication date

  • 2002

webpage

published in

number of pages

  • 26

start page

  • 22

end page

  • 48

volume

  • 10

issue

  • 3