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International Brand-Name Standardization/Adaptation: Antecedents and Consequences
Article (Web of Science)
Overview
Additional Document Info
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Overview
authors
Alashban, Aref A.
Hayes, Linda A.
Zinkhan, George M.
Balazs, Anne
publication date
2002
webpage
http://dx.doi.org/10.1509/jimk.10.3.22.19544
published in
Journal of International Marketing
Journal
Additional Document Info
number of pages
26
start page
22
end page
48
volume
10
issue
3