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Valuing the Salesperson: Assessing Financial Consequences of B2B Customer Loyalty
Article (Faculty180)
Overview
Additional Document Info
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Overview
cited authors
Pullins, E B; Roehm, M; Roehm, H
authors
Pullins, Ellen M
publication date
2007
published in
DEVELOPMENTS IN MARKETING SCIENCE
Journal
Additional Document Info
start page
185
volume
30