Does Choice of Sales Control Conceptualization Matter? An Empirical Comparison of Existing Conceptualizations and Directions for Future Research Article (Faculty180)

cited authors

  • Panagopoulos, Nikolaos G; Johnson, Catherine M; Mothersbaugh, David L

authors

publication date

  • 2015

published in

start page

  • 221

end page

  • 246

volume

  • 35