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Antecedents and Outcomes of Global and Local Brands Identification: A Two Country Empirical Investigation
Proceedings (Faculty180)
Overview
Overview
cited authors
Gammoh, Bashar S; Mallin, Michael L
authors
Gammoh, Bashar S
publication date
2017
publisher
Academy of International Business- Midwest
Organization
presented at event
Academy of International Business- Midwest Annual
Conference